SuiteCommerce customer Ultimate office featured on Internet retailer Top 100

Congratulations to the Ultimate office Team and to the SuiteCommerce team that designed and implemented this NetSuite store.

UltOffice.com redesigned its site in late 2010, taking cues from the organizational products it sells. The color theme is based on its most popular product line and navigation is streamlined. "We tried to keep the navigation to as few levels as possible and to minimize extra messages, so the product is the star," says Barton Stabler, director of brand strategy. Product pages offer alternate views and explain ways to use the item. An online catalog introduced in March lets visitors adjust a slider on the side of the page to zoom in on details and images; a bottom slider lets users flip to other pages. "The experience is very smooth," Stabler says, "and we liked the functionality of making every image and product listing as a live link to the selling page."

Read more at: http://www.internetretailer.com/hot100/list/office-supplies/

Preferred online Retail Support Methods - Infographic

Zendesk published today an amazing infographic with stats about how Onlien Retailers handle Support.

Addthis.com - Google Analytics Integration

Integrating AddThis share data into your existing Google Analytics reports is easy, and lets you view AddThis shares as custom events in your Google Analytics dashboard.

The trick?


var addthis_config = {
data_ga_property: 'UA-xxxxxx-x',
data_ga_social: true
};

More info here

Expedia on how one extra data field can cost $12m

Makes me think about the Company name field in NetSuite forms!

Online travel firm Expedia has found that data analytics can deliver a multi-million dollar kick to a company's bottom line.

The company used SAS analytics to identify a single change to a web page that generated an overnight surge in sales, Expedia's VP of global analytics and optimisation Joe Megibow told the SAS Premier Business Leadership Series conference in Las Vegas last week.

Expedia analysts realised the site needed to be changed after investigating why many customers who clicked the 'Buy Now' button on the company's site did not complete the transaction.

"This is someone who was on our site, found the right location and hotel, put in all their billing and travel information and clicked the 'Buy Now' button," Megibow said.

"As far as leading indicators of purchase intent go, this is as good as it gets and yet we weren't taking the money."

Analysts began examining and correlating information about these failed transactions to identify what traits they had in common.

The answer, it turns out, was quite simple: "We had an optional field on the site under 'Name', which was 'Company'," Megibow said.

"It confused some customers who filled out the 'Company' field with their bank name."

After putting in their bank name, these customers then went on to enter the address of their bank, rather than their home address, in the address field.

"When it came to address verification to process the credit card, it failed because it was not the address of credit card holder," Megibow said.

Source

Multiple Sites Account for Google Base

For those that have multiple websites in NetSuite this new tool from Google will be very useful.

Multiple websites content can be submitted using a multi-client account in Google base.

This allows you to submit multiple data feeds for different customers all in one account, there are however a few limitations :

- All existing items will be deleted
- You cannot manually edit/view items through the dashboard as you can currently
- Google Checkout cannot be used on Google Base hosted pages but this isn't a problem if your website support Google Checkout

This is more information on multi-client accounts and how to request one here :

http://base.google.com/support/bin/answer.py?hl=en&answer=29893

Also, try SuiteFeeds to automate your Google Base Daily publishing right from your NetSuite account.

Leadership Lessons from Dancing Guy

Loved this Video from TedConference



See the Full Post here - by Derek Sivers

Nice Quote about Micromanaging

"Micromanaging is something we only accuse other people of..."