Tracking NetSuite Keyword Campaigns ROI

When importing keyword campaings into NetSuite the best way of tracking ROI, is not going through every campaign and checking the statistics subtab. What you have to do is check the "Campaign ROI Analysis Summary" report. Here, if you have categorized your campaigns with a good structure, you should know exactly what keywords are working and what keywords aren't. It is also good to customize the report and get additional Data, or different sorting options.

Another option to discover and see working keywords is to check the "Search Engine Keywords Detail". This report will give you all keywords used to access your website. Problem with the standard report is that all keywords look the same for you, so what you have to do, is customize the report, and add a new column called "Campaign Title". This way, using the same report you will see what keywords are organic and what keywords belong to a Keyword Campaign, ergo a Paid keyword.

Hope it helps and it gives you a better picture for managing Keywords in NetSuite.

We will keep adding new ways of understanding your data in NetSuite.

TIP: To update bidding, use the Mass Update feature.

Enjoy!