The ROI of measuring ROI - Are you?

Are you spending enough time in your Analytics account? Do you have an Analytics account measuring your metrics? Are you comparing metrics?

If not, what are you doing? The most important eCommerce metric is Conversion Rate. Impriving it it improves, marketing, finance, economic, and service success! You cannot be not spending time with your Analytics.

If you are not, start now, you have to. It is mandatory. Time has passed very fast and now, it is not about page views/hits, its about 85 other reports that you have to be looking at and comparing with past months. Every action has to have an impact, and common sense may have worked, but not as good as exact data!

Start now...