Friday, October 10, 2008

What is Co-opetition?

Co-opetition – short for “cooperative competition”, this is a technique by which you sell your competitors’ products from your website (usually via an affiliate program). Co-opetition can teach you a lot about your competitors’ conversion rates. And if your visitors prefer your competitors’ products, this is an easy way to find out! Its a smart way getting to know your competitions metrics better. yes you will loose some sale, but you will win a lot of information. Try it, wont hurt!

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