Whats the purpose of each page/section of your store?

I had a discussion today with one of our customers about what each page meant for their visitors and how should they focus when thinking and providing us feedback for each page.

Let’s get practical here:

* Home Page = Sell yourself in 5 3 seconds with a Unique Value Proposition and Route users to your top selling sections, plus provide a navigation to access to your entire Catalog.
* Category page primary goal = route visitors to sub-category or product page
* Product page primary goal = persuade visitors to purchase
* In the News page primary goal = build brand credibility
* Shopping cart page primary goal = get the cash!
* General content page primary goal = build more momentum

Most web pages should have only one primary goal. If there are alternate options, offers, or next steps, that’s fine. But don’t interrupt the task at hand, and don’t overload your visitors with distractions.

Less is the new More in eCommerce. People rush all day. Simple messages are captured. Long descriptions and text are useless.

Product Descriptions? Just type in what it problem will it solve and have a separate tab for specs (if needed). Videos are perfect!

Hope it helps.

Happy Holidays!