Are you stopping all your PPC? Stop!!!

Are you Abandoning pay-per-click (PPC) advertising because it’s getting too expensive, and concentrating on search engine optimization (SEO) instead?

By doing this, you’re refusing to acknowledge that your company is getting pushed out of the marketplace.)

PPC makes sense and you have to be there. Optimize, Optimize, Optimize. But the ecommerce market is there. You have to be doing PPC.