NetSuite eCommerce Advanced Analytics Metrics

Hi readers,

This is a list of all the reports included in the NetSuite Advanced Analytics module.

Based on all these data you can create new ones and customize the current ones. they are very very powerful

The Page Hits

Number of hits the Web site receives by page. This report also shows the number of unique visitors hitting each page. Use this report to see the most often hit pages in the Web site.

Page Hits by Category

The number of hits to the Web store items receive by category. This report also shows the number of unique visitors hitting each category and item..
Page Hits Detail

Number of hits to the Web site pages receive by customer. Also shows the date of each customer's last visit to the Web store.

Hosted Page Hits Summary

Hosted Page Hits Detail
Number of hits the pages hosted in the NetSuite File Cabinet receive. Also shows the number of unique visitors hitting each page.

Page Hits by Customer
The number of hits to the Web store received by customer. Shows the date of each customer's last visit to the Web store.

Hosted Page Hits by Customer
Number of hits the pages hosted in the NetSuite File Cabinet received by customer. Also shows the date of each customer's last visit to Web store.

Web Item Orders
The numbers of items ordered, the number of orders places for each item and the number of unique customers who ordered each item.

Web Item Orders by Category.
This report shows the numbers of items ordered, the number of orders places for each item and the number of unique customers who ordered each item by Web site category.

Web Item Orders Detail
This report shows the number of items ordered by item, the Web site page the item appears on and the date in which the item was last ordered.

Item Page Views and Sales Summary
Number of pages views, orders, items sold and revenue by item.

Shopping Activity Analysis
How many times items have been added to a shopping cart from the item list view and item view, how many items total have been placed in a shopping cart from the item list view and item view, and how many orders received by item.

Shopping Activity Analysis by Category How many times items have been viewed, how many have been placed in shopping carts and how many orders received by category.

Shopping Cart Abandonment
This report shows how many times registered customers placed items in their shopping carts but did not complete checkout.
Referrer Summary

Referrer Detail
This report records where site visitors are coming from and records the URL each visitor used to navigate to site on his or her first visit.

Keyword Summary

Keyword Detail
The Keywords Summary report tracks the search terms visitors used to find the Web site on their initial visits. NetSuite records both the referring URL and the exact search keyword phrases customers used the first time they visited the site.

New Visitor
Distinguishes first time visitors from return visitors and provides separate information for each. This shows the visitor's first visit during a time frame and if it is his or her first visit overall.

Lead Conversion
The calculated ratio of Visitors converted to leads and / or customers. Also the ration of leads converted to customers.

Visitors Activity Summary

Visitors Activity Detail
Distinguishes first time visitors from return visitors, listing the names of registered leads or customers. The date of last visit is given, and the number of visits and page views displays per registered visitor. Unregistered customer data is totaled under -No Customer-.

Internal Search Summary

Internal Search Detail

Ways To Track Phone Sales From PPC / AdWords in NetSuite

How do you measure the true return on PPC ad spend when phone leads or phone sales are not being taken into account?

If we take a typical e-commerce store as an example, up to 35% of sales can be taken over the telephone. Accurately attributing these sales can make a big difference to how you optimise your PPC campaigns, and have an effect on the overall ROI from paid search marketing.

Most web analytics solutions do a great job of tracking where sales come from, be it from organic search traffic, direct type-in traffic or PPC traffic. However, the source of telephone orders is one area that site owners often choose to ignore because it’s difficult to track.

Here’s a few ways to track PPC traffic that generates orders over the phone.

1. Use Unique Promo Codes On PPC Landing Pages

This can be achieved by tagging your urls with a CGI parameter, such as “?leadsource=adwords”. With a bit of code you can get this code printed on the page, as “Promo:adwords” in the footer will work fine. When customers call and place an order make sure everyone is trained to ask them for their “promo” code, which gets stored with an order placed over the phone.

Furthermore, you could be a little more cryptic with your promo codes if you want to hide what you’re doing from your customers. Using custom promotional codes works well if you are running large PPC campaigns with hundreds of keywords and landing pages.

2. Use A Unique Telephone Number On Landing Pages

This is a very simple but effective technique: switch the telephone number based on the referring site. If you wanted to be thorough you could get a telephone number for MSN, Yahoo or AdWords. This method is more suitable for sites offering a limited product range and bid on a small range of keywords.

3. Use A Pay Per Call Service

Set up a new telephone number and then put that number on your landing page. Pay Per Call services come with powerful stats so you can measure just how many calls you have received. Also using a service such as Ingenio means you only pay for phone call leads from new customers calling your business.

4. Track Sales With Specialist Telephone Call Conversion Software

Choose a solution such as that provided by ClickPath to track all conversions generated from your online advertising, including phone calls, and tie them back to the exact keyword or ad source.
5. Use An IVR Phone System

Harnessing the power of an IVR phone system can take the headaches out of getting your staff to record the lead source. You could add an extra menu on your phone system asking people for a promo code that is unique to the referring site.

All these techniques can be done in your NetSuite Store. So tracking offline sales in NetSuite is a possible now!